Apple Quietly Reduces Vision Pro Effort After Public Chooses Rent, Food, and Comfort

CUPERTINO — Reports indicate Apple significantly reduced production and marketing for its Vision Pro headset amid weaker-than-expected consumer demand.

Manufacturing reportedly slowed through 2025, with assembly scaled down and marketing spend heavily cut. Analysts estimate relatively modest shipments during key periods, citing barriers including the device’s high price point, heavy physical design, and a limited ecosystem of native applications.

Apple is reportedly pivoting its spatial computing strategy toward more affordable hardware variants and potential AI-enabled smart glasses, reflecting a consumer electronics truth so old it could be etched into silicon: people love the future, but they prefer it to be lighter, cheaper, and wearable without developing longterm injury.